Course Title : Introduction in Mass Communication
Code Course
Credits ECTS
COM 101-2 B 1 3 0 0 3.00 4
Lecturer and Office Hours
Teaching Assistant and Office Hours
Language Albanian
Course Level
Description Mass communication includes a wide distribution of information more or less simultaneously to large audiences. This course addresses the fundamental nature of mass communication, organizations and tools that comprise it, the media and the means by which it relates and the audience that uses it. It is an introductory course to the mass media, the distinctive features, some basic theories of communication, organizational issues in terms of ownership, modern technology, etc. The course examines the ways how special media means such as newspapers, books, radio, TV and new media help in the formation of social reality. In particular it will be analyzed the opinion-making techniques directly through the mass media. A special attention will be devoted to the audience involvement and its impact on the mass media
Objectives This course will help students to:  understand the value that communication; particularly journalism has in building a free society.  acquire knowledge on the evolution of media  learn ways on identifying and better using resources for a qualified journalism in order to be better informed.  develop ethical values, professional attitudes and personal skills needed for their preparation as communication specialists
Course Outline
1Introduction to Communication Sciences / Communication and Culture
2Message through verbal and nonverbal communication, as well as public speaking
3The message through the book as a means of mass communication
4Newspapers as a means of mass communication
5Characteristics of mass message through radio
6Television and its features
7Cinema and film
8Midterm Exam
9The Internet and the Web, new media as a means of mass communication
10Advertising and the message transmitted through it
11Public relations and their characteristics
12News agencies
13Audiences, their influence an involvement in mass communication
14Ethics and other formal controls
15The social effects of mass communication
16Final Exam
Other References
Laboratory Work
Computer Usage
Learning Outcomes and Competences
1Students will gain knowledge about ways of the functioning of mass media
2Students will develop critical thinking on the perception of the message disseminated by the mass media.
3Students will be able to discuss and defend the importance of journalism in building a free society.
Course Evaluation Methods
In-term studies Quantity Percentage
Term Projects00
Contribution of in-term studies to overall grade50
Contribution of final examination to overall grade50
ECTS (Allocated Based on Student) Workload
Activities Quantity Duration
Total Workload
Course Duration (Including the exam week : 16 x Total course hours) 16348
Hours for off-the-classroom study (Pre-study, practice) 14228
Assignments 000
Midterms 11010
Final examination 11515
Other 000
Total Work Load 101
Total Work Load / 25 (hours) 4.04

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