Elda Gjoka, founder of the "Genuine Effect" was the next guest who held an open lecture to the students of Communication Department.
Ms. Gjoka, as a Marketing Expert, presented her agency’s activity focusing on the process of advertising. According to her '' Genuine ' means the real effect, to know how to point out the values. '' Genuine '' effect must be a longstanding effect, and is special in its kind.
Due to her sports career Ms.Gjoka also focused on the management of sports events, a topic which is not known as the other general marketing activities. She conducted an interactive conversation in order to give students a practical information.