Within the subject "Communication and Brand Management and Institutional Identity" at Auditorium of Beder University College, was invited by Ms. Galinija Gjoni, expert on intellectual property and deputy. President of the Association of Intellectual Property Experts.
During the conversation with first year Master students in Journalism and Public Relations, Z.Gjoni talked about the intellectual property of brands and patents, with emphasis on the importance of trademark registration to preserve its authorship. Further, she added that trademark forgery damages are too large for both the author and the forger themselves. While mentioning the importance of recognizing the most important brands in the market that are recognized by the Paris Convention as well-known brands. Also Ms. John also told master students how to register a brand, while sharing with her students some of her experiences during her long work in this field.
During the meeting, students had the opportunity to ask different questions about brand registration, while Mrs. John told students that they should be mindful of their work and do what they value from others.