Course Title : Political Communication
Code Course
Credits ECTS
COM 352-1 D 6 3 0 0 3.00 6
Lecturer and Office Hours
Teaching Assistant and Office Hours
Language Albanian
Course Level
Description The cource presents the base concepts of the political communication in the era of the ne generation media. While the media's role in mediating between political actors and the audience has grown, also is increased the importance of publicists, press agents and public relations agnts differenly called as political public relations industry. The course aims to explain the role of the political actors and their relations with the massmedia in in the framework of political communication process. A special attention is delivered to the stategic communication and political marketing during political campaigns (political elections). The course aims to explore the problems that deal with the political use of media however even to the interaction of political communication elements.
Objectives This cource will help the students: - to understand the imporance that the political communication has and to know the base principles of this field. - to gain knowledge related to the role of media and to understand the interaction of the political communication elemets. - to gain knowledge related to political marketing, advertisement and the effect on the process of the political communication. - to develop the analitical skills related to the field of media and communication.
Course Outline
1Political communication definition/ knowledge over the course/ presentation of the syllabus.
2Political Comunication concept/ idetification of the actors included in this process.
3Politics, democracy and media/ the role of media in the democratical process.
4Political communication effects/ political campaigns and the marketing of politics.
5Political media/ mediatic medium and the relations with the actors of political communication.
6Media as a political actor.
7Political communication of parties/ political advertisement.
8Midterm Exam
9Political communication of parties / political public relations.
10Pressure group politics / sociology of the resources strategies.
11International politics communication/ international conflict and political communication.
12Media and politics in Albania. Analysis of political leaders discourses during campaigning.
13Propaganda and the communication during dhe a war conflict.
14Presentation of the term projects.
15Presentation of the term projects.
16Final Exam
Other References
Laboratory Work
Computer Usage
Learning Outcomes and Competences
1Students will gain knowledge about the basic terms of political communication.
2Students will understand the role and interaction of political communication actors.
3Students will be able to analyse and use the various communication channels for achieving and interpreting the political communication.
Course Evaluation Methods
In-term studies Quantity Percentage
Term Projects120
Contribution of in-term studies to overall grade60
Contribution of final examination to overall grade40
ECTS (Allocated Based on Student) Workload
Activities Quantity Duration
Total Workload
Course Duration (Including the exam week : 16 x Total course hours) 16348
Hours for off-the-classroom study (Pre-study, practice) 14684
Assignments 100
Midterms 188
Final examination 11010
Other 000
Total Work Load 150
Total Work Load / 25 (hours) 6

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