Course Title : Advanced Research Methods II
Code Course
Credits ECTS
COM 402-1 A 2 3 0 0 3.00 6
Lecturer and Office Hours Ramadan Cipuri, PhD
Teaching Assistant and Office Hours
Language Albanian
Course Level Master
Description Observations through questionnaires,polls format are being used in studying of many phenomenas of economical, social and political life such as studying of incomes, spendings and savings of population; studying of wages and illegal work; studying of poverty; studying of problems faced by private business and many other phenomenas. Many social and political studies are also based in survey’s data. This subject includes topics relating the whole process of a survey from the description of analysed problem, construction and realisation of survey, processing on datas and interpretation of results to a description of public opinion related to the phenomena
Objectives After completion of studies in this subject, students will have sufficient knowledge to successfully undertake a survey depending on problem they want to treat. They will possess the proper techniques: to determine the volume of selected elements in the poll, aiming the smallest possible error, to enter data in the firmware SPSS, appropriate quantitative techniques to process and interprete statistical data, resulting in the general conclusions regarding public opinion measured.
Course Outline
1The aim and phases of studying through surveys
2What is a survey and its types
3Construction of questionnaires
4Indicators and realization of selection
5Selection error and interval evaluation
7Interviewer and topics related to him
8Midterm Exam - Research paper
9Coding and preparation of datas file
10Enetering into SPSS of datas gathered from the survey
11Descriptive analysis of datas
12Exploring analysis of datas
13Usage of survey’s datas to judge for the average of public opinion
14Usage of survey’s datas to judge for the averages of more than two groups of public opinion
15Analysis of relation variables included in the model according to public opinion being treated.
16Final Exam
  • “The survey Methods Workbook”- Alan Buckingham, Peter Saunders
  • Bruce L. Berg (2004) Qualitative Research Methods For The Social Sciences, Pearson Education,Inc, Boston.
  • Christine Daymon ve Immy Holloway (2004) Qualitative Research Methods in Public Relations and Marketing Communications, Routledge, New York.
  • Arthur Asa Berger (1998) Media Research Techniques, Sage Publication, USA. Morgan, D. (1998) The Focus Group Guidebook, London: Sage Publications.
Other References
Laboratory Work
Computer Usage
Learning Outcomes and Competences
1Students will be provided with basic knowledges on survey and measurement of public opinion.
2Students will be able to undertake a survey correctly recognizing and using quantitative techniques to measure and evaluate a certain public opinion.
3Students will be able to disccus and interprete results of a survey.
Course Evaluation Methods
In-term studies Quantity Percentage
Term Projects00
Contribution of in-term studies to overall grade50
Contribution of final examination to overall grade50
ECTS (Allocated Based on Student) Workload
Activities Quantity Duration
Total Workload
Course Duration (Including the exam week : 16 x Total course hours) 16348
Hours for off-the-classroom study (Pre-study, practice) 14684
Assignments 100
Midterms 188
Final examination 11010
Other 000
Total Work Load 150
Total Work Load / 25 (hours) 6

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