Course Title : Communication Theories
Code Course
Credits ECTS
COM 102-1 A 2 3 0 0 3.00 5
Lecturer and Office Hours
Teaching Assistant and Office Hours
Language Albanian
Course Level
Description This course explores and examines psychological, social, cultural and linguistic factors that impact the interaction between people.It is designed to help students improve their personal and professional communication.
Objectives The course aims to help understanding the features of 32 theories used during the communication process.To promote the application of theories in everyday life. To encourage and developp the skills of research and analyses.
Course Outline
1Talk about theory- Objective approach and interpretative approach. Classification of communication theories. Presentation of the literature and basic resources of the subject, presentation of the syllabus and the way of evaluation.
2Mapping the territory. Seven traditions in the field of communication theories. Robert Craig's approach to seven traditions.
3Interpersonal communication . Symbolic interactionism. Coordinated management of meaning.
4Social penetration theory. Social information processing theory. The Interactional View.
5Social judgment theory. Cognitive dissonance theory.
6Group and Public Communication. Organizational communication. cultural approach to organizations. Critical theory of communication in organizations.
7The Rhetoric- Narrative paradigm.
8Midterm Exam
9Mass communication. Media ecology.
10Cultivation theory.
11Uses and gratification Theory
12Agenda-Setting theory.
13Communication accommodation theory.
14Common threads in communication theories
15Project Presentations
16Final Exam
Other References
Laboratory Work
Computer Usage
Learning Outcomes and Competences
1At the end of this course, students will be able to recognize the main theories of communication
2Students will acquire knowledge on the evolution of timely communication theories and new communication concepts
3Students will gain the necessary knowledge to classify, analyze and evaluate the benefits of communication theories.
4Students will be able to apply the knowledge acquired about communication theories in projects and research studies
Course Evaluation Methods
In-term studies Quantity Percentage
Term Projects115
Contribution of in-term studies to overall grade60
Contribution of final examination to overall grade40
ECTS (Allocated Based on Student) Workload
Activities Quantity Duration
Total Workload
Course Duration (Including the exam week : 16 x Total course hours) 16348
Hours for off-the-classroom study (Pre-study, practice) 14456
Assignments 200
Midterms 11010
Final examination 11515
Other 000
Total Work Load 129
Total Work Load / 25 (hours) 5.16

Get Syllabus PDF (Albanian) Get Syllabus PDF (English)