Course Title : Introduction in Mass Communication
Code Course
Type
Regular
Semester
Lecture
(hours/week)
Seminar
(hours/week)
Lab
(hours/week)
Credits ECTS
COM 101-1 B 1 3 0 0 3.00 4
Lecturer and Office Hours Valmora Gogo, PhD
Teaching Assistant and Office Hours
Language Albanian
Course Level Bachelor
Description Mass communication includes a wide distribution of information more or less simultaneously to large audiences. This course addresses the fundamental nature of mass communication, organizations and tools that comprise it, the media and the means by which it relates and the audience that uses it. It is an introductory course to the mass media, the distinctive features, some basic theories of communication, organizational issues in terms of ownership, modern technology, etc. The course examines the ways how special media means such as newspapers, books, radio, TV and new media help in the formation of social reality. In particular it will be analyzed the opinion-making techniques directly through the mass media. A special attention will be devoted to the audience involvement and its impact on the mass media
Objectives This course will help students to:  understand the value that communication; particularly journalism has in building a free society.  acquire knowledge on the evolution of media  learn ways on identifying and better using resources for a qualified journalism in order to be better informed.  develop ethical values, professional attitudes and personal skills needed for their preparation as communication specialists
Course Outline
WeekTopics
1Media and Mass Communication in Convergence
2Research on Media Effects and Media Culture
3Mass Communication and Media Literacy
4Mass Communication in the historical and cultural context: Albania
5The Internet Industry
6The Book and Newspaper Industry
7Radio Industry and Television
8Midterm Exam
9The Movie Industry
10The Business of Media
11Financing the Media: Advertising, Public Relations and Marketing Communications
12Audiences and Users: Audience's Behaviors in front of the media
13Controls on Media Content: Government Regulation, Self-Regulation and Ethics
14Project Presentation
15Global Media
16Final Exam
Prerequisites
Textbook
  • Joseph Turow, “Media Today-Mass Communication in a converging world”
  • Joseph Dominick: Dynamics of Mass Communication (2013) - 12th edition
  • W.James Potter, “Media Literacy”
Other References
  • Francis Balle, “Mediat dhe Shoqëritë”, Botimi i 15, Papirus, 2011
  • Marshall McLuhan, “Intrumentet e Komunikimit”, Instituti i Dialogut dhe Komunikimit
  • Artan Fuga, “Komunikimi në shoqëritë masive”
  • Artan Fuga, “Brirët e dhisë: lexime në komunikim”
Laboratory Work
Computer Usage
Other
Learning Outcomes and Competences
1Students will gain knowledge about the ways mass media functions
2Students will develop critical thinking on the perception of the message disseminated by the mass media
3Students will be able to understand the impact of society towards media and the impact of media towards individuals and society
Course Evaluation Methods
In-term studies Quantity Percentage
Midterms130
Quizzes00
Projects120
Term Projects00
Laboratory00
Attendance110
Contribution of in-term studies to overall grade60
Contribution of final examination to overall grade40
Total100
ECTS (Allocated Based on Student) Workload
Activities Quantity Duration
(hours)
Total Workload
(hours)
Course Duration (Including the exam week : 16 x Total course hours) 16348
Hours for off-the-classroom study (Pre-study, practice) 14228
Assignments 100
Midterms 11010
Final examination 11414
Other 000
Total Work Load 100
Total Work Load / 25 (hours) 4
ECTS 4

Get Syllabus PDF (Albanian) Get Syllabus PDF (English)