Bachelor in Public Relations and Marketing Communication

Bachelor in Public Relations and Communication Marketing

The "Bachelor in Public Relations and Marketing Communication" program is designed to provide students with an intellectual, professional and all-rounder education by presenting a conceptual and perspective variety in the field of media and communication, public and media relations as well as communication marketing. The program is designed to provide students with an intellectual horizon, presenting a conceptual and perspective perspective in these areas.

The mission of the program

The mission of the "Bachelor in Public Relations and Marketing Communication" program is conceived in full harmony with the University of Bedër College's overall mission, with international standards, and in particular with the innovations that this Institution intends to bring to our country and beyond.

The mission of the Department of Communication Sciences in the program "Bachelor in Public Relations and Marketing Communication" is the preparation of qualified individuals in the field of communication, public relations and communication communication, media relations and the public as well as in similar fields with them, through a philosophy of education that has in essence universal values, as well as the support of scientific research in order to implement ideas and projects that affect the improvement of human life and society, all of this in consistent with the development of contemporary technologies.

Vision of the program

The Department of Communication Sciences through the Bachelor Program in Public Relations and Marketing Communication will bring innovation in the way of training and preparation of students through a good organized theoretical combination of the theoretical background with the practice in contemporary conditions and physical possibilities.

The Department through the "Bachelor in Public Relations and Marketing Communication" program and scientific research will prepare skilled labor market professionals in the conditions of a global society and the rapid development of modern technologies that have involved the media, public relations and marketing communication.

The objectives and the professional competences of the program

By presenting students with complete programs for all the necessary knowledge for a fuller professional preparation in the field of media and communication, public relations and marketing communication, the department stands firm in its mission to prepare professionals capable of respecting deontology and professional ethics, the in-depth analysis of scientific facts and situations, which we aim to achieve through the benefit of students of a pluralistic, contemporary culture on the way of thinking and conceptualizing situations and events.

As a department based on professional requirements and with the aim of preparing professionals of a democratic society and of contemporary media and technological development, we seek to fulfill our mission by helping students develop critical thinking skills, communication skills to understand the ethical dimensions of the decisions they make, to recognize the role and importance of transmitting information in the media of a free society, as well as the particular importance of communication and public relations and marketing communication within public institutions and private.

Through a curriculum based and based on the tradition of several vocational universities in this field, the "Bachelor in Public Relations and Marketing Communication" program aims to develop a broad understanding of theories and practice in the field of communication, focusing on public relations and marketing communication.

The program aims to equip students with the skills necessary to continue with the study of the following cycles, be they scientific or professional.

By combining theory with practice, the program aims to prepare students with theoretical and practical skills ready to cope with the conditions of an open global market in the field of public relations, marketing communications, communication in general and their relationships with the media.

Results of the program

At the end of the "Bachelor in Public Relations and Marketing Communication" academic program, graduate students develop:

  • sustainable communication skills in writing and presentation;
  • professional skills from design to implementation;
  • real experience through professional practices, in a wide range of local and international organizations and institutions;
  • knowledge of the basic concepts and theories of the field;
  • training for individual and group work;
  • ability to respond to the demands of a dynamic and attractive industry.

Employment Opportunities

  • The student can work as a public relations specialist or marketing communications in private or public institutions, domestic and foreign organizations, etc.
  • The student can work in communication offices of public or private institutions, various domestic or foreign organizations, etc.
  • Students graduated from this program may work as communication advisors for individuals or managers of various institutions / organizations;
  • Graduates from this program may work in various advertising agencies, media, public relations, or providing communication consultancy;
  • Preservation and development of relations between different institutions and clients;
  • Market research in identifying, verifying, analyzing and reaching audiences;
  • Campaigning development in the field of integrated communication;
  • Students after graduation can be employed in public and private media institutions as journalists of print and visual media, including all media genres;
  • The student can work in organizations, local and foreign associations operating in the field of education/communication, civic services and education, as a curator of international relations, public and private administration etc;
  • The student can work in the steering bodies of agencies and institutions that are part of the field of communication, public relations and marketing;
  • The student can work in political subjects, in press and information offices, in public relations offices, in local and multinational institutions.

 

Semester

1

  Code Title Lang CT L/S IW Cr ECTS
1 ALB 101 Albanian Language I Albanian A 64 64 4.00 5
2 SOC 101 Introduction to Sociology Albanian C 48 56 3.00 4
3 COM 101 Introduction in Mass Communication Albanian A 48 52 3.00 4
4 COM 121 Public Relations Albanian B 48 52 3.00 4
5 IMC 121 Introduction to Marketing Albanian B 32 35 2.00 3
6 LAW 111 Public Law Albanian C 48 72 3.00 5
7 Albanian Elective Albanian D 0 0 3.00 6
Total 288 331 21 31

Semester

2

  Code Title Lang CT L/S IW Cr ECTS
1 ALB 102 Albanian Language II Albanian A 64 62 4.00 5
2 CMP 102 Basic Informatics Albanian E 48 77 3.00 5
3 COM 102 Communication Theories Albanian A 48 81 3.00 5
4 IMC 122 Advertising and Promotion Albanian B 64 72 3.00 5
5 LAW 106 Business Law Albanian C 48 76 3.00 5
6 Albanian Elective Albanian D 0 0 3.00 6
Total 272 368 19 31

Semester

3

  Code Title Lang CT L/S IW Cr ECTS
1 COM 305 Research Methods and Academic Writing Albanian A 48 84 3.00 5
2 HST 101 History of Albania Albanian C 48 52 3.00 4
3 COM 201 Bases of Semiotics Albanian A 48 76 3.00 5
4 IMC 203 Introduction to Principles of Management Albanian B 48 67 3.00 5
5 IMC 201 Writing Techniques in Integrated Communication Albanian B 64 86 4.00 6
6 IMC 211 Digital Marketing and Public Relations Albanian B 48 88 2.00 5
Total 304 453 18 30

Semester

4

  Code Title Lang CT L/S IW Cr ECTS
1 IMC 222 Management of Consumer Relations Albanian B 48 86 3.00 5
2 SOC 202 Statistics for Social Sciences Albanian A 48 77 3.00 5
3 IMC 212 Event Management Albanian B 64 61 4.00 5
4 Albanian Elective Albanian D 0 0 3.00 6
Total 160 224 13 21

Semester

5

  Code Title Lang CT L/S IW Cr ECTS
1 IMC 301 Multimedia Albanian B 48 67 3.00 5
2 IMC 303 Market Research Albanian B 64 61 4.00 5
3 COM 303 Media Ethics and Legislation Albanian B 48 74 3.00 5
4 IMC 321 Strategic Marketing Albanian B 64 71 4.00 5
5 COM 307 Professional Practice Albanian E 48 72 3.00 5
6 Albanian Elective Albanian D 0 0 3.00 6
Total 272 345 20 31

Semester

6

  Code Title Lang CT L/S IW Cr ECTS
1 COM 398 Dissertation Albanian F 48 106 3.00 6
2 IMC 302 Audiences Albanian B 48 91 3.00 6
3 IMC 316 Creativity Strategy Albanian B 64 86 4.00 6
4 IMC 312 Brand Management Albanian B 64 86 3.00 6
5 Albanian Elective Albanian D 0 0 3.00 6
Total 224 369 16 30

Elective Courses

Code Title Lang CT L/S IW Cr ECTS
IMC 224 Business Communication Albanian D 48 69 3.00 5
COM 351 Organization Communication Albanian D 48 77 3.00 5
PLS 101 Introduction to Political Sciences Albanian D 48 77 3.00 5
COM 353 Intercultural and Interpersonal Communication Albanian D 48 77 3.00 5
PLS 301 European Integration History and EU institutions Albanian D 48 77 3.00 5
IMC 314 Crisis Management Albanian D 48 90 3.00 6
COM 352 Political Communication Albanian D 48 102 3.00 6
IMC 322 Retail Marketing Albanian D 64 82 4.00 6
EFL 101 English I English E 80 45 5.00 5
EFL 103 Advanced English I English E 80 45 5.00 5
COM 304 Public Speaking Albanian D 48 101 3.00 6
IMC 324 New Product Development Albanian D 64 86 4.00 6
COM 306 Translation Theories Albanian D 48 97 3.00 6
COM 312 Interviewing Albanian D 48 109 3.00 6
COM 354 Human Resources Management Albanian D 48 102 3.00 6
EFL 102 English Language II English E 128 1 8.00 5
EFL 104 Advanced English II English C 80 40 5.00 5


PDF (Albanian) PDF (English)