Course Title : Organization Communication
Code Course
Credits ECTS
COM 351-1 D 5 3 0 0 3.00 5
Lecturer and Office Hours
Teaching Assistant and Office Hours
Language Albanian
Course Level
Description Organizational communication is a field of study that deals with the interaction, coordination and relations between individuals in a group, company or organization. Further some basic concepts of organizational behavior are analyzed. Now it is represented as a field of research and interdisciplinary knowledge, dedicated to understanding and better management of people at work. The concepts of the organization, structure, organization, planning, motivation, values, ethics and assessments are discussed, all in view of organizational behavior, which the focus is on the contribution of organizational communication. During this course the students is given the opportunity from the perspective of media workers, to see the effectiveness of the working organization related to the communication from the individual level, group, to public discourse and that kind of communication that results in effective problem solving and taking a decision, at an organizational level.
Objectives This course will help students to: - better recognize organizations and the experience of students as well, as a member of an organization - increase communicative qualities that are important for the organization - learn the techniques and specifications of group communication and relationships between the leader and members, the way of transmission of messages and the motivation in the organization - learn how to pass a moment of management crisis of a group or company. -develop values and ethics, professional attitudes and personal skills needed for their preparation as communication specialists in the organization.
Course Outline
1Concepts and theories of organizational communication. Presentation of the literature and resource sources of the subject, presentation of the syllabus and the method of evaluation
2Communication and its organizational functions. Structure of organizational communication.
3Organizational theories and organizational management. Organizational culture theories-Pacanowsky.
4Cultural control, diversity and change.
5Group Relationships. Leadership-staff relations.
6Power and motivation in the organization.
7Organizational Communication Approaches and Tendencies.
8Midterm Exam
9Value, ethics and assessments in the organization.
10Conflict in organization and crisis management
11Strategic communication.
12Communication in the media organization. Structure, hierarchy, functional formats and trends.
13Communication in Communist Centralized Media.
14Organizational Communication of Press Offices.
15The dependence of internal communication on changes in relationships with interest groups.
16Final Exam
Other References
Laboratory Work
Computer Usage
Learning Outcomes and Competences
1To be familiar with the main theories of the working organization, structure, organization and its planning, related to the development of their managerial skills & leadership, communication depth meanings of organizational behavior;
2To be able to understand differences of individual human behavior, their conditioning on the type of personality, motivational world, the system of values that are created in the context of the organization and their reflections in organizational behavior;
3Be trained with practical skills for successful development of communication in working organization, communications in the groups and of the teams
Course Evaluation Methods
In-term studies Quantity Percentage
Term Projects00
Contribution of in-term studies to overall grade40
Contribution of final examination to overall grade60
ECTS (Allocated Based on Student) Workload
Activities Quantity Duration
Total Workload
Course Duration (Including the exam week : 16 x Total course hours) 16348
Hours for off-the-classroom study (Pre-study, practice) 14456
Assignments 000
Midterms 11010
Final examination 11111
Other 000
Total Work Load 125
Total Work Load / 25 (hours) 5

Get Syllabus PDF (Albanian) Get Syllabus PDF (English)