Course Title : Public Relations
Code Course
Credits ECTS
COM 121-1 B 1 3 0 0 3.00 4
Lecturer and Office Hours
Teaching Assistant and Office Hours
Language Albanian
Course Level
Description Public Relations are part of communication science. This course will reflect this important part of personal, official, political or commercial communication in our society. Public relations (PR) is one of the most important sections of economic and political world in informing, influencing and creating of general public opinion.
Objectives 1-Providing the basic knowledge for public relations (PR) 2-Evolving PR Subsidiaries 3 Explanation of the importance of PR in our daily lives 4-Communication of students with experts of the domain 5-Awareness to establish a PR sector in Albania 6-Preparation of students for the labor market and acquaintance with this market
Course Outline
1Introduction to Communication - What are Public Relations? Subsidiaries of communication. Place of Public Relations in communication science. Subsidiaries of public relations. (Presentation of basic books and resources of this course, the students exchange ideas on the development of the case.)
2Psychology and sociology of communication in Public Relations - Perception of public communication, influence and effects.
3Relations with the Media - Public Relations application in mass media (connections to radio, TV, newspapers and magazines).
4Social Responsibility and Social Sponsorships - national and international practices. Patterns of social responsibility and how sponsorships are undertaken.
5Communication on Internet and Social Media - The importance of online communication trends. Inevitable growth of social media. Cases Facebook, Twitter, Youtube, Google etc in communication and public relations specifically.
6Ethics in Public Relations - To what extent is the limit of public relations? What are the rules of ethics? Is there negative PR?
7Expression and Writing Techniques in PR - Preparation of presentations and presenting them to the public. Preparation of announcements for press. Writing of speeches.
8Midterm Exam
9PR in political and institutional communication -
10The industry Public Relations and Marketing - What is the potential of this sector? Which are the areas where this sector is more active? What is the moral and financial assessment?
11Guests - Presentations of students / Mr. Aldrin Dalipi, former spokesman of Prime Minister Nano (Topic: Political Communication in PR)
12Guests - Presentations of students / Znj.Mimoza Koçiu, spokeswoman for President Topi (Topic: How is institutional PR developed)
13Guests - Presentations of students / Mrs. Arlinda Çausholli, Director of Communication at Tirana Airport Partners (Web: PR in international corporations)
14Guests - Presentations of students / Mrs. Anila Çobo, spokeswoman for the U.S. Embassy - (PR in diplomacy)
15Visit at Albtelecom and Eagle Mobile. Topic: A day out of PR of two companies!
16Final Exam
Other References
Laboratory Work
Computer Usage
Learning Outcomes and Competences
1This course will provide students with basic knowledge of public relations
Course Evaluation Methods
In-term studies Quantity Percentage
Term Projects00
Contribution of in-term studies to overall grade50
Contribution of final examination to overall grade50
ECTS (Allocated Based on Student) Workload
Activities Quantity Duration
Total Workload
Course Duration (Including the exam week : 16 x Total course hours) 16348
Hours for off-the-classroom study (Pre-study, practice) 14228
Assignments 000
Midterms 11010
Final examination 11414
Other 000
Total Work Load 100
Total Work Load / 25 (hours) 4

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