Course Title : Introduction in Mass Communication
Code Course
Type
Regular
Semester
Lecture
(hours/week)
Seminar
(hours/week)
Lab
(hours/week)
Credits ECTS
COM 101-1 B 1 3 0 0 3.00 4
Lecturer and Office Hours
Teaching Assistant and Office Hours
Language Albanian
Course Level
Description Mass communication includes a wide distribution of information more or less simultaneously to large audiences. This course addresses the fundamental nature of mass communication, organizations and tools that comprise it, the media and the means by which it relates and the audience that uses it. It is an introductory course to the mass media, the distinctive features, some basic theories of communication, organizational issues in terms of ownership, modern technology, etc. The course examines the ways how special media means such as newspapers, books, radio, TV and new media help in the formation of social reality. In particular it will be analyzed the opinion-making techniques directly through the mass media. A special attention will be devoted to the audience involvement and its impact on the mass media
Objectives This course will help students to:  understand the value that communication; particularly journalism has in building a free society.  acquire knowledge on the evolution of media  learn ways on identifying and better using resources for a qualified journalism in order to be better informed.  develop ethical values, professional attitudes and personal skills needed for their preparation as communication specialists
Course Outline
WeekTopics
1Media and Mass Communication
2Convergence and the Reshaping of Mass Communication
3Mass Communication, Culture, and Media Literacy
4Books and Newspapers as means of Mass Communication
5Cinema and Film
6Radio and Television
7Mass Communication in the historical and cultural context: Albania
8Midterm Exam
9Theories and Effects of Mass Communication
10Audiences and Users: Audience's Behaviors in front of the media
11Media Freedom and Ethics
12Internet and the World Wide Web
13Public Relations
14Advertising
15Global Media
16Final Exam
Prerequisites
Textbook
Other References
Laboratory Work
Computer Usage
Other
Learning Outcomes and Competences
1Students will gain knowledge about the ways mass media functions
2Students will develop critical thinking on the perception of the message disseminated by the mass media
3Students will be able to understand the impact of society towards media and the impact of media towards individuals and society
Course Evaluation Methods
In-term studies Quantity Percentage
Midterms125
Quizzes00
Projects120
Term Projects00
Laboratory00
Attendance115
Contribution of in-term studies to overall grade60
Contribution of final examination to overall grade40
Total100
ECTS (Allocated Based on Student) Workload
Activities Quantity Duration
(hours)
Total Workload
(hours)
Course Duration (Including the exam week : 16 x Total course hours) 16348
Hours for off-the-classroom study (Pre-study, practice) 14228
Assignments 100
Midterms 11010
Final examination 11414
Other 000
Total Work Load 100
Total Work Load / 25 (hours) 4
ECTS 4

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