Master of Science in Communication Sciences with a concentration in Public Relations

Coordinator of Program

PhD. Erlis Ç

Scientific Committee

PhD. Erlis Çela
PhD. Agron Tufa
PhD. Ardita Reçi

About the program

The program of Master of Science in Communication Sciences, with a concentration in Public Relations and Journalism is designed to provide to students an intellectual background, expounding conceptual varieties and perspectives in communications, journalism, public relations and similar fields.

The program of Master of Science in Communication Sciences with a concentration in Public Relations profile offers advanced studies in the field of communication and media, conflict mediation, the image of organizations and companies, employee relations and public campaigns etc. Graduates of this program will have advantages in the field of public relations, and will be more likely to succeed in career prospects in leadership, corporate communications and events management.
The program of Master of Science in Communication Sciences; Public Relations profile lasts two academic years, divided into four semesters, and has a total of 120 ECTS (European Credit Transfer System). 1 ECTS = 25 hours.
Students receive a diploma entitled "Master of Science in Communication Sciences with a concentration in Public Relations", after accomplishment.
The mission of the Department of Communication Sciences is to prepare qualified individuals in the field of journalism, communication, public relations and similar fields, through an educational philosophy that is based on universal values, as well as supporting scientific research, in order to implement ideas and projects that directly affect the improvement of human life and society at large, in accordance with modern technology developments in the field of communication.
The Department of Communication Sciences will bring innovation in training methodologies and preparing students through a good interweaving of theory and practice within contemporary conditions and opportunities. The academic staff is fully dedicated to its mission, in terms of changing global society and the rapid development of modern technologies involving media communication field. The department will encourage the students to love and respect their country and will support everyone's commitment to independent and free media, with a transparent and honest communication based on deontological principles of ethics.
Program Objectives
  • Prepare highly skilled people to work in media and public relations;
  • To provide deep education and training to graduates in the field of public relations;
  • To enable them to create a transparent profile look for communication in Albania, in accordance with European experience and concepts; 
  • Program will offer concrete alternatives for the development of media based on national strategy and give its essential contribution in creating new elite of communication.
  • understand and apply the principles and laws of freedom of speech and press for the country;
  • demonstrate an understanding of the history and role of professionals and institutions in shaping communications;
  • demonstrate an understanding of the diversity of peoples and cultures and of the significance and impact of mass communications in a global society;
  • understand concepts and apply theories in the use and presentation of images and information;
  • demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness and diversity; think critically, creatively and independently;
  • write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve;
  • critically evaluate their own work and that of others for accuracy and fairness, clarity, 
  • demonstrate competency in the role of communications in organizational environments of all types.
Program Outcomes 
  • Apply a strategic understanding of communication principles and skills to a wide variety of public relations situations.
  • Demonstrate capabilities in the interpretation, creation, and effective delivery of messages through various formats including public speaking, professional writing, visual design and multimedia technology and other emerging technologies.
  • Describe the evolution of the public relation profession.
  • Demonstrate a basic understanding of the forms and functions of business relevant to public relations.
  • Develop plans for lifelong learning and professional development.
  • Consider global implications in the development of public relations strategies.
  • Utilize quantitative and qualitative research methodologies to provide evidence required to address public relations needs as well as to measure outcomes and influences.
  • Manage event and other campaigns that arise in the fulfillment of public relations work.
  • Employ intellectual curiosity with the ability to think conceptually to analyze, problem solve and select and combine multiple communication strategies.
  • Weigh evidence, tolerate ambiguity, act ethically, and reflect the values that underpin public relations while adhering to professional codes and standards.
  • Recognize, understand and respect the complexity of socio-cultural and international diversity.
  • Listen with literal and critical comprehension.
  • Demonstrate the ability to lead and manage communication strategy for the purpose of employee communication, issue, crisis communication, investor communication and corporate social responsibility.
  • Use with expertise the Research, Planning, Implementation, and Measurement strategy in the Public Relations context.
  • Produce Public Relations collateral using a variety of tactics such as written materials, social media, audio, video, and web-based tools.
  • Identify and anticipate behavior, consumer and communication trends as they impact the future of Public Relations.
  • Design and implement hands-on, field based campaigns and projects in partnership with community clients from both for-profit and non-profit organizations.  
Employment opportunities
Graduates of this program can continue an academic career, manage and participate in research projects can work as spokespersons, leaders, specialists and consultants in public relations, and marketing specialists and analysts in media.




  Code Title Lang CT L/S IW Cr ECTS
1 COM 401 Advanced Research Methods I Albanian A 48 100 3.00 6
2 COM 421 Political Marketing - Tools, Techniques, Strategies Albanian B 48 102 3.00 6
3 COM 403 Identities and Mass Communication Albanian B 48 102 3.00 6
4 COM 411 Media and Politics Albanian B 48 102 3.00 6
5 COM 413 Aesthetic Thought and Relationship with Art Albanian C 48 94 3.00 6
Total 240 500 15 30



  Code Title Lang CT L/S IW Cr ECTS
1 COM 402 Advanced Research Methods II Albanian A 48 102 3.00 6
2 COM 412 Media and Ethics Albanian B 48 102 3.00 6
3 COM 422 Communication and Management of Institution Brand Identity Albanian B 48 102 3.00 6
4 COM 416 Intercultural and Inter-Religious Communication Albanian B 48 102 3.00 6
5 COM 414 Epoch and Intercultural Brand Albanian C 64 86 4.00 6
Total 256 494 16 30



  Code Title Lang CT L/S IW Cr ECTS
1 COM 501 Translation Theories Albanian B 48 102 3.00 6
2 COM 523 Campaign Conceptualizing and Management Albanian B 48 102 3.00 6
3 COM 521 Media Marketing Albanian B 64 86 4.00 6
4 Albanian Elective Albanian D 0 0 3.00 6
5 Albanian Elective Albanian D 0 0 3.00 6
Total 160 290 16 30



  Code Title Lang CT L/S IW Cr ECTS
1 COM 610 Thesis Albanian F 32 719 2.00 30
Total 32 719 2 30

Elective Courses

Code Title Lang CT L/S IW Cr ECTS
COM 511 Radio Journalism, Television and Investigation Albanian B 48 102 3.00 6
COM 513 News, Power and Truth Relationship Albanian D 48 102 3.00 6
COM 557 International Communication Albanian D 48 102 3.00 6
COM 563 Public, Audiences and Media Consumators Albanian D 48 102 3.00 6
COM 569 Advertisement and Promotion Albanian D 64 86 4.00 6

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