Course Title : Multimedia Applications
Code Course
Type
Regular
Semester
Lecture
(hours/week)
Seminar
(hours/week)
Lab
(hours/week)
Credits ECTS
MAC 401-1 A -1 3 1 0 3.50 6
Lecturer and Office Hours
Teaching Assistant and Office Hours
Language
Course Level
Description In this course students will be introduced to the current principles and technologies of combined systems, text, graphics, sound, animation and video. Students will also learn how to develop various multimedia programs. Another goal is to learn how images, sounds and videos can be digitized through various programs. Students, in addition to theoretical knowledge about multimedia applications, will engage in individual and group projects to master the latest techniques.
Objectives 1. Providing the necessary knowledge for multimedia applications. 2. Explain concepts and equip students with skills for applying these concepts in practice. 3. Enabling students to conceive and implement a multimedia project with relevant applications. 4. Equipping with knowledge on the role that multimedia has today in the era of technological development, to use this knowledge in media, PR, advertising sector, etc.
Course Outline
WeekTopics
1Course presentation In this week the students are introduced to the syllabus, the topics that will be contained in the whole course are discussed, the assessment items, including tests, projects. Also during this lecture, students are introduced to the basic literature, support literature, tools needed during the course, as well as the necessary programs to continue.
2Introduction to multimedia applications, basics and basic concepts. Multimedia Theory; Convergent media and hypermedia. In this lecture students will be introduced to multimedia as a concept, its constituent elements, the short history of multimedia, the difference between the concepts
3Multimedia systems. Multimedia applications and programs, their principles and structure. Communication through new media, their basic features. Throughout this lecture students will be introduced to issues such as; sound sorting and grading, graphics, features and image editing; video editing and principles. Also during this lecture will be addressed the future of multimedia, its perspectives in the field of communication, especially digital. Fundamentals of Multimedia ”, Ze-Nian Li; Mark S. Drew; Jiangchuan Liu, Springer 2014, Second Edition, Switzerland, pages 16-25Lingren Simon, “Digital Media and Society”, (Sage Publications 2017) Hjorth Larsia; Hinton Sam, “Understanding Social Media” botimi i dytë (Sage Publications 2019)
4The essence and importance, use and multimedia communication. The importance of text in multimedia communication. In this lecture students will address aspects of multimedia creation; multimedia presentation, multimedia product; as well as multimedia distribution on social networks. The principles of multimedia distribution software will also be addressed; web; social networking; digital media. Fundamentals of Multimedia ”, Ze-Nian Li; Mark S. Drew; Jiangchuan Liu, Springer 2014, Second Edition, Switzerland, pp. 25-52
5Introduction to graphic and image data, infographics Throughout this lecture the principles of image will be analyzed; 1 bit images; 8 bits and 24 bits; pixels and types of images. Also in this lecture will be treated the most popular image storage formats (JPEG, GIF, PNG, TIFF, PDF, etc.); color and its importance in images. Differences between artistic photography and advertising photography. Fundamentals of Multimedia ”, Ze-Nian Li; Mark S. Drew; Jiangchuan Liu, Springer 2014, Second Edition, Switzerland, pp. 53 - 100
6Basic video concepts and principles; the role and importance of video communication. Digital video and screen interfaces In this lecture students will be introduced to the basic concepts of video; registration formats; types of digital video, recording equipment and electronic display devices. Also during the lecture students will address concepts and formats related to video and television. Fundamentals of Multimedia ”, Ze-Nian Li; Mark S. Drew; Jiangchuan Liu, Springer 2014, Second Edition, Switzerland, pp. 115-137
7Basic video editing concepts and principles: Adobe Premiere Pro In this lecture students will be introduced to the principles of editing in the Adobe Premier Pro program. Throughout the lecture the concepts of movement will be discussed: importing, stretching; positioning, magnification, rotation. Also covered are: cropping, pasting, transition from plan to plan, transition effects, color, video stabilization, text input, and saving video in various formats. “Classroom in a book: The official training workbook from Adobe Systems”, Maxim Jago, Adobe Press 2019, pages 86-109
8Semi-final exam
9Basic audio concepts and principles. Digital audio and voice interfaces This lecture will cover the basic concepts of sound, voice digitization, MIDI concept, sound codes, audio filtering, sound quality and data rate, recording equipment, sound interfaces and music-playing devices. Fundamentals of Multimedia ”, Ze-Nian Li; Mark S. Drew; Jiangchuan Liu, Springer 2014, Second Edition, Switzerland, pp. 140-176
10Basic audio concepts and principles: Adobe Audition This lecture will address audio editing in Adobe Audition, starting with recording, importing, cutting, balancing frequencies, inserting different voices, switching from mono to stereo, noise reduction, keeping pace, types and modes of working with audio effects. “Classroom in a book: The official training workbook from Adobe Systems”, Maxim Jago, Adobe Press 2019, pages 110-150
11Mixing video with audio. Importing and assembling. This lecture deals with the characteristics of audio for video; the role and necessity of interfaces for recording, recording, importing, volume, rhythm, cutting, overlapping, effects. Synchronization between audio and video, editing patterns, parallel effects, and video export are also addressed. “Classroom in a book: The official training workbook from Adobe Systems”, Maxim Jago, Adobe Press 2019, pages 286-316
12Mixing video with audio. Assembly and export. This lecture deals with the characteristics of audio for video; the role and necessity of interfaces for recording, recording, importing, volume, rhythm, cutting, overlapping, effects. Synchronization between audio and video, parallel effects, and video export are also addressed. “Classroom in a book: The official training workbook from Adobe Systems”, Maxim Jago, Adobe Press 2019, pages 286-316
13Post-production video editing, image and audio narrative This lecture will address the theoretical aspects of editing such as plans, details, film editing techniques, chronicles and commercials, different types of cutting, sound effects recording techniques, slow motion and fast image movements. “Multimedia Storytelling for Digital Communicators in a Multiplatform World”, Seth Gitner, Routlege 2016, New York, pp. 227-263
14Storytelling for Entertainment, Journalism and Strategic Communication. This lecture will address the theoretical aspects of narration with images in three different approaches: Entertainment, Journalism, Strategic Communication (advertising). The entertainment will address the important multimedia aspects of film, then move on to journalism and the importance of multimedia as a fact, and finally its importance in strategic communication, or the construction of multimedia advertising. Multimedia Storytelling for Digital Communicators in a Multiplatform World ”, Seth Gitner, Routlege 2016, New York, pp. 227-376
15Presentation of projects
16Final Exam
Prerequisites
Textbook
Other References
Laboratory Work
Computer Usage
Other
Learning Outcomes and Competences
1Students will be able to identify the principles of multimedia products.
2Distinguish the features of multimedia products and execute projects.
3Critically analyze personal projects and the work of others
4Demonstrate basic multimedia skills and multimedia applications.
5Create and analyze multimedia productions in the context of communication.
Course Evaluation Methods
In-term studies Quantity Percentage
Midterms120
Quizzes00
Projects130
Term Projects00
Laboratory00
Attendance110
Contribution of in-term studies to overall grade60
Contribution of final examination to overall grade40
Total100
ECTS (Allocated Based on Student) Workload
Activities Quantity Duration
(hours)
Total Workload
(hours)
Course Duration (Including the exam week : 16 x Total course hours) 16464
Hours for off-the-classroom study (Pre-study, practice) 14570
Assignments 155
Midterms 144
Final examination 155
Other 000
Total Work Load 148
Total Work Load / 25 (hours) 5.92
ECTS 6

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