Professional Master in Marketing Communication

Semester

1

  Code Title Lang CT L/S IW Cr ECTS
1 COM 401 Advanced Research Methods I Albanian A 48 100 3.00 6
2 MAC 411 Advertising and Promotion Albanian B 64 90 3.50 6
3 MAC 421 Conception and Campaign Management Albanian B 64 90 3.50 6
4 MAC 401 Multimedia Applications Albanian C 64 86 3.50 6
5 MAC 423 Creativity Strategy Albanian B 64 86 3.50 6
Total 304 452 17 30

Semester

2

  Code Title Lang CT L/S IW Cr ECTS
1 MAC 422 Strategy and Brand Management Albanian B 64 86 3.50 6
2 MAC 424 Professional practice Albanian D 80 0 3.00 3
3 MAC 426 Master Thesis Albanian E 48 252 3.00 12
4 Albanian Elective Albanian D 0 0 3.00 6
Total 192 338 12.5 27

Elective Courses

Code Title Lang CT L/S IW Cr ECTS
MAC 412 Corporative Communication Albanian C 64 86 3.50 6
MAC 428 Direct marketing and social media Albanian C 64 86 3.50 6
MAC 414 Customer Relationships Albanian C 64 90 3.50 6
MAC 416 Corporate Social Responsibility Albanian C 64 86 3.50 6
MAC 440 Developing a New Product Albanian C 64 86 3.50 6
MAC 418 Consumer Behavior Albanian C 64 86 3.50 6
MAC 442 Advertising Management Albanian C 64 86 3.50 6
MAC 444 Market research Albanian C 64 86 3.50 6
MAC 446 Retail Marketing Albanian C 64 86 3.50 6
MAC 402 Writing Techniques in Integrated Communication Albanian C 64 86 3.50 6
MAC 430 Crisis management Albanian C 64 90 3.50 6
MAC 448 Digital Marketing Albanian D 48 28 3.00 3
MAC 432 Event management Albanian C 64 90 3.50 6
MAC 460 Planning and buying media space Albanian C 64 82 3.50 6


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