Ermal Cela, head of audience measurement agency "Telemetrix" was invited by the Department of Communication Sciences within the cycle "Student and Profession" in a conversation with students about audience measurements.
After making a presentation of the agency, its mission and composition, Mr. Çela, explained to students the necessary procedures for the measurement of visual media audience and how "Telemetrix" operates in market.
Conversation continued on student questions, where among the others he discussed the principles of data objectivity and transparency, highest audience Tv shows,the setting of fee according to rankings etc.