Adrian Bunguri was the third guest for this academic year in the cycle of open lectures "Students and Profession", organized by the Department of Communication Sciences at Beder University. Mr. Bunguri holds the post of director of advertising and public relations at the Banka Kombetare Tregtare (National Commercial Bank).
He held a conversation with students where the focus was the importance of public relations in today's market conditions. As director of PR (Public Relations) at BKT, Bunguri shared with students the goals of public relations at the institution where he works. '' The banks want to achieve two goals: to promote a certain product and show that BKT is the oldest, most trusted and transparent " Image is very important because it is linked with confidence. The banking system in Albania is a healthy system but however Albanian market is not yet sufficiently developed so as to adapt to the advertising market, which suggests a need to borrow terms and business practices from abroad", said Bunguri.
He noted the advantage of television and the internet public relations branch, citing deficiencies of radio and print media in this area. "The press must be converted with technological developments to adapt modern developments, whereas radio broadcasting only music all the time, do not provide the opportunity for added value. Online opportunities are tremendous for both individuals and companies. " Bunguri said that public relations already received more attention than the advertisers themselves or advertising campaigns." Public relations have received much more importance than haveadvertisers or campaigns publicity, as they help to maintain the status quo. BKT for one month took over 16,000 thousand likes in facebook and 130 candidates for a job place in BKT. "
Bunguri also said that market today needs communication specialists, where beside the excellent recognition of the Albanian language, for a job application, foreign languages are important too''. If you're good enough, if you are experts in your field, then there is no company that will not take you. Man sets himself where to be and what to do. Albania has a lot of places to work for the bests. "