Director of Advertising Agency Management "Land Communications" Odeta Male held a seminar entitled "Advertising Agencies, how they function", where present were the third year students of the Department of Communication Sciences.
During the seminar, which is part of the subject "Media Marketing" Male explained to the students how the advertising market operates in Albania, the process of launching a promotional advertisement, which starts from conception, definition of target, access to product until the production. Students on their part showed interested to know more about how a publicity campaign is conceived.