Only 2000 Euro sufficed to reduce by over 20 per cent the import of Serbian goods in Kosovo. This was what Fisnik Ismaili, director of marketing company ‘’Karrota’’ and MP of the Republic of Kosovo said to students of the Department of Communication Sciences, while explaining contemporary methods of marketing.
Invited within the cycle of seminars Marcom, Mr. Ismaili presented his experiences starting from the first project, a poster for Apple and then added that in marketing you are worth as your last project, but in fact he is always in demand to work harder so as to be affirmed as a big creative director in this area.
An important part of this presentation were the works, which he described as projects with a particular emotional connection. Among the works mentioned was the poster '' Nato just do it ''. This poster was conducted a year before the Nato intervention in Kosovo and was distributed for the press coverage serving as a lobby to liberate Kosovo. Another project that z.Ismaili presented was ‘’Newborn '' which he explained that was written in English in order to be distributed and understood in the international stage.
He also explained the efforts for winning the local elections in Kosovo in terms of marketing, providing a practicalexplanation of the topic. Fisnik Ismaili has won seven international awards including '' Cannes Lion '', '' Golder Drum ', Eurobest etc.
To live within marketing by Fisnik Ismaili l means to love this profession where the driving force is the impact that this work has in public.