Within the seminar "MarCom", the Department of Communication Sciences had invited Gerti Boshnjak, founder and CEO of Business Magazine Albania and NewMedia Communications.
During the seminar the topic "Marketing Communication Challenges for a Startup" was addressed, Boskov presented the students of Bedër University College on how to move forward a new idea, based on the steps of the marketing plan.
It was also discussed about the success stories of the world's most vocal companies, where a zero-based idea has managed to influence the choices and tastes of millions of users and to inspire new startups
At the end of the seminar, students were able to discuss the challenges of communication in marketing.