Within the cycle of seminars "Marcom Seminars" advertising agency "McCann Tirana" was presented to Bedër students with the reference topic "Creativity in product advertising process - brainstorming, storyboard".
Ivica Spasovksi and Suela Shtylla, the agency representatives presented their activity and focused on the process of creativity. They shared their experiences, spoke about the requirements of clients, and the most important points that agency consider in its advantage.
Asked about elements which help the agency to succeed, Mr. Spasovski answered that experience and research. This advertising agency is a chain of agencies operating in different countries in the world. According to him, the fact of being representatives of a such agency increases the responsibility in service delivery.
Agency McCann Tirana won the Silver Drum prize in the Golden Drum Festival with "Respect the Living" project, which makes it the first agency from Albania to win a prize in the international arena.