Within the cycle of seminars "Marcom Seminars" the advertising agency DDB Albania & Montenegro presented its activity to Bedër University students.
Juela Isaj, agency administrator, presented the structure, processes and functioning of DDB Albania & Montenegro. She shared her professional experience by providing a practical presentation of the topic.
At the same time, Ms. Isaj talked about professions that may be part of an advertising agency, but also the trends which are expected in the coming years, as an orientation for students who aspire to become part of advertising agencies staff.
Students watched advertising examples from this company as well as learned about their manner of implementation. DDB advertising agency is the most awards receiving company at global level.