The cycle of ‘’MarCom’’ seminars has started again. Rafaela Rica, founder and also administrator of "Iceberg Communication" advertising agency referred the topic: "From idea to tradition''.
After making a brief summary about the establishment of "Iceberg Communication" agency, Rafaela shared with attendees the challenges, future vision of the agency, as well as some of the most important events conducted so far.
Rafaela stressed that insistence and innovation are the basis for the continuation and success of the work. It is great to have a specific area where you feel confident rather than to remain within average.
At the end of the lecture she answered the questions from students by enabling a practical explanation of the topic.