The Department of Communication Sciences organizes the seminar on "The future of event organization in the new reality". You were even invited by Suela Tuci, operational director of the "Iceberg Communication" agency.
Suela shared with students her diverse 15 years of experience in the event organization and management sector.
During the discussion, Suela made a comparison of the event in the period before and during the pandemic. What is happening are exciting, have communication power and are a catalyst for businesses. However, the schooling situation before Covid-19 caused us to leave the halls and physical places, moving to online platforms such as Zoom, Google Meeting, etc. Creative elements changed, but choose a way of organizing events.
Thanks to technology, there can be no geographical or time constraints, but you can continue to do well in any organization from their home. On the other hand, technical skills and cyber security solve the challenges of organizing events online.
Prior to the pandemic period, the online event was not recommended, especially for the Albanian market. Already online organization is back in trend after Covid-19 and the event industry is changing forever.
"Events make you hybrids, we are moving at a fast pace towards their digitization," Suela said.
Students and lecturers of the communication department were invited to the meeting. The discussion about the future of the event was dynamic, students directed questions by organizing events and challenges, which are not employed in this sector.
In the fund, everyone agreed in a time of crisis new opportunities arise to take innovative approaches and make the event industry, which has not yet been consolidated in Albania.