Course Title : Communication Theories
Code Course
Credits ECTS
COM 102-1 A 2 3 0 0 3.00 5
Lecturer and Office Hours
Teaching Assistant and Office Hours
Language Albanian
Course Level
Description This course explores and examines psychological, social, cultural and linguistic factors that impact the interaction between people.It is designed to help students improve their personal and professional communication.
Objectives The course aims to help understanding the features of 32 theories used during the communication process.To promote the application of theories in everyday life. To encourage and developp the skills of research and analyses.
Course Outline
1PART I-INTRODUCTION -The basic framework of communication theories -Detailed discussions on theories-Weighting the words- Symbolic Convergence Theory , Ernest Bormann
2Mapping the Territory (Seven Traditions in the Field of Communication Theory) Philosophical Perspective of Communication Concept- Human and non-human communication
3PART II- MASS COMMUNICATION -Divisions of society (Organic analogy of H.Spenser, gemeinschaft und gesellschaft, F.Tonnies - Social Solidarity, Durkheim
4Propaganda- Hypodermic Theory - Lasswell Communication Model
5Critical Theory; Marxism and the Mass Media, Cultural Industry as Cultural System-Study Theory: Empirical or `Limited Effects`- Merton * Opinion Leaders
6Long-term effects of mass media- Agenda Setting Theory - Cultivation Theory
7McLuhan Interpretation of the Culture of the Transition Channels, The medium is the message
8Midterm Exam
9Mass Culture and Popular Entertainment-Media Power
10Normative Theory- Media and Society -Deontology Principles of Journalist -Media Usage
11Globalization-Computerization-journalism as a participant entertainment
12Digital Media and Social Theory * Nick Courdry
13PART III -Interpersonal communication interpersonal messages (interactive symbolism of Mead) –Violation of Infringement - (Burgoon) –Related Dialectic (Baxter and Montgomery)
14Lens of Symbolic Interaction -Teory * Zyhdi Dervishi
15PART IV-ORGANIZATIONAL COMMUNICATION –Organization Theories- - Strategic Communications Theories
16Final Exam
Other References
Laboratory Work
Computer Usage
Learning Outcomes and Competences
1Students will acquire a broad and profound knowledge about communication theories sciences as well the methods used by providers of the message.
Course Evaluation Methods
In-term studies Quantity Percentage
Term Projects115
Contribution of in-term studies to overall grade65
Contribution of final examination to overall grade35
ECTS (Allocated Based on Student) Workload
Activities Quantity Duration
Total Workload
Course Duration (Including the exam week : 16 x Total course hours) 16348
Hours for off-the-classroom study (Pre-study, practice) 14456
Assignments 100
Midterms 11010
Final examination 11515
Other 000
Total Work Load 129
Total Work Load / 25 (hours) 5.16

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