Course Title : Media Marketing
Code Course
Type
Regular
Semester
Lecture
(hours/week)
Seminar
(hours/week)
Lab
(hours/week)
Credits ECTS
COM 521-1 B 3 4 0 0 4.00 6
Lecturer and Office Hours
Teaching Assistant and Office Hours
Language Albanian
Course Level
Description In this course students will be acquainted with the functioning ways of media marketing. It is understood that marketing is an important element in the media. In the end of this course students will be able of knowing media marketing
Objectives Students will examine various theories of the media and their influence on social change strategies. Also, students will study and use marketing methods.
Course Outline
WeekTopics
1What is media? Development of the media world. Media in the Marketing contest.
2The audience and the influencers.
3Discussions on the Course Project on the Media Marketing of a comapaign – the camapign subject to be selected by the students.
4Objectives and strategy of Media Marketing
5Media and the Marketing of Messages
6Operation of Media Agencies
7Understanding the segmentation of the media market.
8Midterm Exam
9Changes in the media world. Interactivity
10Digital Media. E-commerce.
11Social Media Marketing
12Mobile Marketing
13Multi-Media
14Measuring the effectiveness of Media Marketing
15Submission and presentation of the course project.
16Final Exam
Prerequisites
Textbook
Other References
Laboratory Work
Computer Usage
Other
Learning Outcomes and Competences
1Students will be provided with the various types of media and the ways of delivering marketing messages.
2Students will be able to establish the media marketing objectives and analyze the effective use of media.
3Students will be capable to plan a media campaign to achieve measurable results and to use various tools to analyze the expectation achievement and the results of using the media marketing.
Course Evaluation Methods
In-term studies Quantity Percentage
Midterms130
Quizzes210
Projects00
Term Projects130
Laboratory00
Attendance00
Contribution of in-term studies to overall grade70
Contribution of final examination to overall grade30
Total100
ECTS (Allocated Based on Student) Workload
Activities Quantity Duration
(hours)
Total Workload
(hours)
Course Duration (Including the exam week : 16 x Total course hours) 16464
Hours for off-the-classroom study (Pre-study, practice) 14342
Assignments 100
Midterms 11414
Final examination 13030
Other 000
Total Work Load 150
Total Work Load / 25 (hours) 6
ECTS 6

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